You walk around the entire store checking out the mark down bins.
90% of what you purchase has a yellow and orange sticker on it.
You'll buy a flavor of Martinelle's because it's got the yellow and orange sticker.
You have no fear of the expiration date from the mark down bins.
The checker looks all over your Cheerios box (no imitations please) absolutely, sure there is a markdown sticker somewhere.
So, people might be right that we are cheap.......